Miffy the friendly white rabbit needs very little introduction. Originally a series of picture books drawn by Dutch artist Dick Bruna in 1955 anyone that has visited Amsterdam will know quite what a phenomenon the brand is now. Bean has a long personal history with Miffy as the books were a fond childhood memory which was later introduced to the next generation of the family. It is a pleasure to sell anything with the joyful little rabbit on. Anyone familiar with the shop will know we have rather a lot of Miffy products from soft toys and ceramics to wrapping paper.